Your webstore

How to set up post-order redirects in Otto

Learn how to configure a post-order redirect in your Otto webstore to guide patients to a specific page after checkout. This is useful for promoting bookings, coupons, subscriptions, or additional products.

Updated February 20, 2026 Step-by-step walkthrough

Step-by-Step Instructions

  1. Click the gear icon (Settings) in the left-hand sidebar.
  2. Click Webstore.
  3. Select Post Order Redirects.
  4. In the Choose a Link field, enter the full URL where you want patients redirected after completing their purchase.
    • This can be:
      • A booking page
      • A promotional landing page
      • A coupon download
      • A subscription sign-up page
      • Any page on your website
  5. Click the image upload box to add a graphic.
    • Recommended image dimensions: 4:1 ratio
    • Use a clear, clickable banner-style image.
  6. Click Save.

Once saved, this graphic will appear to patients immediately after they complete a purchase in your Otto store. When they click the image, they will be redirected to the URL you provided.

Important Notes

  • Only patients who complete an order through your Otto webstore will see the redirect.
  • Make sure the URL includes https:// and loads correctly before saving.
  • Use a clear call-to-action in your graphic (e.g., “Book Your Next Eye Exam” or “Download Your Coupon”).
  • If the link is broken or changed on your website, the redirect will not work until updated in Otto.
  • This feature does not interrupt order processing or payment capture.

Best Practices

Consider using post-order redirects to:

  • Increase exam bookings
  • Promote subscription programs
  • Offer limited-time promotions
  • Cross-sell dry eye or OTC products
  • Encourage patients to follow your clinic on social media

Keep messaging simple and action-focused.

When to Contact Support

If the redirect is not displaying after checkout or the image is not saving properly, please submit a support ticket so our team can investigate further.