How to set up post-order redirects in Otto
Learn how to configure a post-order redirect in your Otto webstore to guide patients to a specific page after checkout. This is useful for promoting bookings, coupons, subscriptions, or additional products.
Updated February 20, 2026 Step-by-step walkthrough
Step-by-Step Instructions
- Click the gear icon (Settings) in the left-hand sidebar.
- Click Webstore.
- Select Post Order Redirects.
- In the Choose a Link field, enter the full URL where you want patients redirected after completing their purchase.
- This can be:
- A booking page
- A promotional landing page
- A coupon download
- A subscription sign-up page
- Any page on your website
- This can be:
- Click the image upload box to add a graphic.
- Recommended image dimensions: 4:1 ratio
- Use a clear, clickable banner-style image.
- Click Save.
Once saved, this graphic will appear to patients immediately after they complete a purchase in your Otto store. When they click the image, they will be redirected to the URL you provided.
Important Notes
- Only patients who complete an order through your Otto webstore will see the redirect.
- Make sure the URL includes
https://and loads correctly before saving. - Use a clear call-to-action in your graphic (e.g., “Book Your Next Eye Exam” or “Download Your Coupon”).
- If the link is broken or changed on your website, the redirect will not work until updated in Otto.
- This feature does not interrupt order processing or payment capture.
Best Practices
Consider using post-order redirects to:
- Increase exam bookings
- Promote subscription programs
- Offer limited-time promotions
- Cross-sell dry eye or OTC products
- Encourage patients to follow your clinic on social media
Keep messaging simple and action-focused.
When to Contact Support
If the redirect is not displaying after checkout or the image is not saving properly, please submit a support ticket so our team can investigate further.