How to customize default system messages
Otto Premium allows you to customize the email and SMS messages that are automatically sent to your patients, helping you create a more personalized experience while reflecting your clinic's tone and branding.
Updated August 4, 2026 Video
You can tailor your messaging to:
- Match your clinic's voice (friendly, professional, or playful).
- Include office-specific instructions.
- Highlight promotions, rebates, or additional services.
- Set clear expectations by including timelines, insurance information, or contact details.
Editing System Messages
- Go to Settings > Messages.
- Browse the available message templates.
- If you're unsure when a message is sent, hover over the information (ⓘ) icon beside the template name for a description.
- Click Edit beside the template you'd like to customize.
- Update the:
- Email version (no character limit).
- SMS/Text version (character limit applies).
- French versions, if applicable.
- Click Save Changes.
Using Dynamic Placeholders:Templates include dynamic placeholders that automatically populate with patient and clinic information when the message is sent.
Custom Order Link TemplatesTemplates beginning with Order Link are used when sending a follow-up to a patient.
In addition to editing the default templates, you can create your own by clicking Add Order Link Template.
This is useful for common scenarios such as:
- Trial lens follow-ups.
- Dry eye recommendations.
- Pediatric orders.
- Specialty messaging for different patient groups.
Your custom templates will appear as selectable options whenever you send a follow-up.
Important Notes
- The Initial Pickup message is only sent once. Any future reminders will use the Patient Pickup Reminder template, so be sure to update both templates to keep your messaging consistent.
- If you don't see the Settings tab, your user account doesn't have permission to edit message templates. Contact your clinic administrator or Otto Support for assistance.
- This is a Premium feature and is only available to those on the Premium plan.